ambush marketing

ambush marketing

美 　英

• n.【商】埋伏营销
• 网络伏击式营销；伏击营销；埋伏式营销

英汉解释

n.	1. 【商】埋伏营销,又称“寄生营销”,“伏击营销”,指一些公司作为非正式赞助商,将自身的某种产品或服务与某一重大社会活动相联系,以期在无需花费赞助费用前提下获利的营销策略

英英解释

n.	1. [Business]the marketing strategy of trying to benefit from the advertising of a particular event by linking a product or service with it without paying any sponsor fee

例句

This was just one of 18 examples of ambush marketing at Euro 2008 identified by researchers at Coventry University Business School.

其实，来自考文垂大学商学院的研究人员在“2008欧洲杯”期间，一共发现了18例类似营销行为。

Olympic organizers are taking steps to protect official sponsors from such competition known as ambush marketing.

奥运会的组织者真采取行动来保护官方赞助商免于这种埋伏性竞争。

This paper focuses on the ambush marketing activities and strategies applied by Li-Ning Company during the 2008 Beijing Olympic Games.

本文重点研究李宁品牌在2008年北京奥运会的埋伏营销活动与策略。

FIFA claims the pair were involved in a large scale ambush marketing effort by Dutch brewer Bavaria NV.

国际足联说，这两名女子参与了荷兰啤酒生产商BavariaNV的一场大规模伏击营销行动。

Study on Ambush Marketing Phenomena and Circumvention Method in Olympic Sponsor Market

奥运会赞助市场中隐蔽营销现象的分析及规避方法研究